Forever 21 was founded in 1984 by Don-Wan and Jin-Sook Chang in California. The shop's original name was Fashion 21, however they later changed the name to Forever 21. Within the first year of opening the company sales had risen from $35,000 to $700,000.
Since the beginning of the brand the owners have opened a new shop every six months, and by 1989 the store had expanded 5,000 square feet per store. By 1997 there were 40 Forever 21 stores and the company is now located nationally, with stores in Saudi Arabia, Canada, and Malaysia, to name a few. Average Forever 21 stores are now 9,000 square feet or more.
After the success of Forever 21 the company decided to open Forever XXI stores which sell men and women clothes and accessories. The company now has lines such as Forever 21, Forever XXI, For Love 21, Gadzooks, Heritage, and Twelve by Twelve.
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