I believe that the VALS Segments are very accurate. From their descriptions of innovators, thinkers, achievers, experiencers, believers, strivers, makers and survivors they seem to everything well thought out. Every definition i totally agreed with especially their description of experiencers.
I also believe that their definitions of target markets for stores were correct. My groups target market was Old Navy. I believe that this stores target is thinkers, achievers and experiencers. This is because although Old Navy has more conservative clothing it also has so items that are funky, and trendy.
When I took the VALS Segments test I was told that I am an innovator/ experiencer. I believe that this is definitely the correct classification for me. I like experiencing new things, i love new technologies, and i love to stay up to date with the latest fashions. Although I am a compulsive shopper, I would love to make an item instead of buying.
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